Orange County Register: 9/30

Seattle Times: 10/28

St. Petersburg Times: 10/28

Miami Herald/El Nuevo: 11/9

San Antonio Express-News: 11/11

Charlotte Observer: November

Phoenix Arizona Republic: 11/18

Las Vegas Review-Journal: Nov.

Indianapolis Star: December

Austin American-Statesman: 12/7

San Jose Mercury News: 1/6

Greenville News: 1/13

Louisville Courier-Journal: Jan.

St. Louis Post-Dispatch: 1/20

Pittsburgh Post-Gazette: 2/7

Cincinnati Enquirer-Post: 2/22, 2/27

Oklahoma City Oklahoman: 3/2

Columbus Dispatch: 3/9

Denver Newspaper Agency: 3/26

Kansas City Star: March

Dallas Morning News: 3/30

St. Paul Pioneer Press: March

Atlanta Journal-Const.: 4/18, 4/20

The affluent newspaper audience is most likely to own multiple vehicles, pay more for them and drive them further

It doesn’t matter if you’re selling cars, SUVs, trucks, tires or even automotive insurance — newspapers are the ideal media arena. Every day, newspapers reach a loyal audience that’s more affluent compared to the audiences for TV, radio or magazines. Newspaper readers are more likely to buy new cars, buy more cars and drive the ones they own or lease more often. And just one Sunday ad reaches over three out of four executives who make the business purchase decisions for company cars.

Every Sunday, newspapers reach:

• 76% of adults with HHI $50,000+
• 79% of adults who are married, have children and an HHI of $100,000+
• 68% of automotive purchase decision makers
• 77% of business decision makers for company cars
• 74% of people who spent $20,000 or more on the last vehicle they bought
• 69% of adults in households that own/lease two or more cars
• 76% of people who rented a car for business or personal use
• 72% of people who carry comprehensive automotive insurance